Supply and fit
Where we provide the installation of your stove as well as providing the materials in a building that qualifies for zero rate VAT we can supply at 0% VAT.
Where we are supplying materials only we cannot zero rate the VAT because supply only does not qualify. In this case you might consider getting your VAT registered installer to source the materials from us. The VAT registered installer can then supply you with the materials and labour at the zero rate VAT (assuming that your building qualifies).
In fact wherever companies supply materials only they must charge VAT. The zero rating only applies to supply AND fit. Section 11.1 on page 48 of VAT notice 708.
VAT notice 708 Read this to ensure that your building qualifies and which services/materials qualify.